A new study by the American Academy of Cosmetic Dentistry (AACD) reveals that people with a whiter-than-white smile are perceived smarter than duller-toothed counterparts!

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Several at-home whitening kits widely available on the Internet contain dangerous levels of toxic hydrogen peroxide, the British Academy of Cosmetic Dentistry has warned.

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The General Dental Council (GDC) has signalled it would be willing to relax its tough stance on who should carry out tooth whitening, allowing other members of the dental team to carry out the treatment as well as dentists.

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Demand for whiter teeth has boomed across Watford, but it’s not just the smoking ban that is responsible for residents seeking a shinier smile.

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THE battle for the right to give people dazzling Hollywood smiles is set to erupt, with Victorian dental authorities preparing to take on the beauty industry in court.

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