A considerable proportion of the dental industry is given over to keeping teeth white, but there is a growing maverick wing offering to discolour people’s teeth on purpose. Welcome to the next phase of expressive self-harm: the tooth tattoo.

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Health officials have warned people not use teeth whitening kits containing dangerously high levels of hydrogen peroxide which were being sold by a Northampton company.

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A new study by the American Academy of Cosmetic Dentistry (AACD) reveals that people with a whiter-than-white smile are perceived smarter than duller-toothed counterparts!

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